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About Us

The Road to Optopia

A tale of matching business needs with skills and experience.

Founded by Charlie Clarke in 2018, Empire Virtual Support has evolved from a one-woman show, to a thriving business operations agency.  An operational overachiever since setting foot in an office, and now with over two decades of experience in executive assistance, administration, marketing, and a strong managerial background, Founder Charlie understands the real challenges of running a business.
Our journey, serving hundreds of clients, has led to two fundamental realisations:
  • Effective operations are the bedrock of business success
  • Comprehensive support exceeds the capabilities of a single consultant or virtual assistant

Hence, we offer a 360-degree solution, covering everything from process design and development, to marketing strategy and execution, as well as administration and bookkeeping. Our team, consisting of knowledgeable, skilled and experienced specialists, collaborates to achieve outstanding results.

Today, our vision is for all our clients to reach what we affectionately call Optopia. Optopia represents an ideal business ecosystem with seamless operations, brought to life by our specialist team to add tangible value to each client’s unique business needs.

Meet the team

Experience Better Business Support

Experience Profitable + Stress-Free Productivity

Our Philosophy

What Drives Us

We believe that designing a business that aligns with your lifestyle isn’t a luxury; it’s a necessity. Freedom is engaging in joyful work, leveraging your strengths, and balancing passion with growth, without business ownership taking over your life. Freedom is immersing yourself in what you love about your business while staying connected to life’s precious moments.

Empire Virtual Support was founded on family-first principles, guided by the belief that we must proactively avoid a ‘business at all costs’ approach to live a life free from regret. These values are the driving force behind everything we do both within our company and for our clients. We believe that being a business owner doesn’t have to lead to a life of ‘what if’s’. Instead, we champion the idea that family and business can flourish together. 

Maintaining focus whilst we work elevates the quality, value and impact of what we produce for our clients. By committing to be focused, we ensure that our clients receive the best possible service, increasing their satisfaction and success. This commitment to focused work allows us to maintain freedom and balance, so that when we’re not working, we can wholeheartedly focus on other parts of our lives. 

Curious about what's possible?

Or Not Sure Where to Begin?

Book a no-pressure Discovery Call. Geeking out about ops, admin and marketing makes our day. We’ll explore your challenges and craft a personalised action plan.  Remember,  neglecting your operations means lost customers, frustrated teams, unhappy suppliers, and fast-tracked burnout.

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Chaotic overload to profitable + Stress-Free

Clients love us + our amazing results

Excellent
Empire Virtual Support
5.0
Based on 13 reviews
See all reviews
Colleen B.
We have worked with Empire Virtual Support for over 2 years now and couldn’t be happier with the results!Empire not only created us a new logo, but took our basic and not very engaging website and transformed it into one that is professional and fun. The feedback from both our clients and staff has been overwhelmingly positive. We’ve noticed an increase in inquiries since the updates were made. Working with the team was a breeze; they understood exactly what we needed and spoke in simple terms that made the entire process hassle-free.We have also worked with Empire to improve our operations seeking guidance and implementation support to optimise our tech stack. Beyond this, the support we’ve received for administration has truly lightened the load for us as a small business.More recently, the Empire has supported us with social media content and ads with great results.Overall, Empire Virtual Support has made a significant positive impact on our business. We highly recommend their services to anyone looking to upgrade business processes or marketing!
Sue W.
Having a team of Australian-based administration, providing one-on-one support for me, has been essential. Without Empire Virtual Support, there’s no way I could have mobilised Live Work Cancer.Empire Virtual Support has brought the capability to ensure I can deliver my services to my customers. It’s been a really great pleasure to work with Charlie and her team.Working with Charlie and the team has provided a mechanism for me to look after myself. My well-being and self-care are absolutely essential for me to be able to do the work I do.With Empire’s support, I’ve been able to work at a pace three to four times more than if I was doing it myself. I would have achieved less than 30% of what I’ve been able to do in partnership with Charlie and the team.Empire’s team brings a great suite of tools and technology to ensure I’ve got access to project statuses and deliverables. They research and find the best technology that aligns with my business needs.I just want to say thank you again for everything you do. It is a lonely space, and having this support behind me, with me, through me, is an amazing experience.What keeps me going is knowing I can do stuff, even when it’s hard. Having all my eggs in the basket of direct selling into corporate and government can be disappointing, but Empire’s support keeps me motivated.
Catherine L.
We highly recommend Empire Support to any business owner, Empire Support has set us up for future success. We know we can eventually sell our business or get it valued without anyone negotiating down because we have all the right systems in place but for now with the SOPs and VAs provided by Empire Support, we no longer need to worry about day-to-day operations. Everything is managed efficiently, and this has taken immense pressure off us. Give it a go, you won’t look back, we have the perfect work, life balance that makes us love our business again. Thanks to all the team at Empire Virtual Support.
Response from the owner: Oh thanks so much Catherine, we are so happy to play a small part of EIR’s future growth and success :)
Joel S.
Charlie and the team at Empire are fantastic! They deliver a very high quality service and advice, always with a smile on their face.Whenever I throw a problem at Empire team it’s sorted quickly and to a very high standard. I would recommend them to anybody looking for virtual assistance and bookkeeping services.
Response from the owner: Thanks Joel we appreciate you taking the time to share :)
Vanessa A.
The team at Empire are professional, experienced and always there when you need support. As a small business owner, having this level of support is a game changer. I highly recommend if you need to level up, connect with Charlie. Thank you team at Empire
Dhania M.
Before we engaged Empire Virtual Support, I was finding it really difficult to stay on top of all of the tasks that I needed to do. When I did have time, I was finding myself mentally depleted, and just not able to focus. As a business, we weren’t realising our full potential. We had this vision of what we wanted to be, but we weren’t taking the right steps or achieving that. So I really needed to find support, so that I could focus on that bigger-picture stuff.Now, I feel like I don’t have to worry, I can pass on tasks to people I trust who are really competent at what they do, really enjoy what they do and are so approachable. Each individual person that I’ve worked with at Empire has been able to collaborate with me in a way that understands what my business problem is, and provide solutions. I have found a lot more clarity in what it is that I need to focus on and can work on growing my business into the business that I want it to be. It has been an absolute weight off my mind having Empire along for this ride, I really feel like they’re part of the team. And they’re working towards these common goals with us. I keep finding new things for them to do and it always surprises me that it’s just so easy for them to just pick up and run with.Big thanks to Charlie and the team, highly recommend!
Valerie MacIver Public R.
Charlie and the team at Empire Virtual Support are like an extension of our team.We’ve worked together for more than four years – they are great with time management and full of ideas.Empire Virtual Support have helped to save time and money. It’s like having a weight lifted off your shoulders!
Kim B.
It is a relief to have found Empire Virtual Support’s services. They were recommended to me 3 years ago, and I haven’t looked back.I find the team responsive, skilled and thorough. I have been very happy with my website updates as they grasp what I have in mind. I can highly recommend their skills and warm, professional and personalised support.
Response from the owner: Delighted to support you Kim :)
Stella S.
For me, the value of working with Empire Virtual Support is that I am a lot less stressed. I can tell them what I want, and they make it happen. It’s wonderful because it’s a fraction of the price I would be paying if I had a full time employee. We’ve got a great relationship and I love that they’ve been able to do everything I have ever asked them to do. Working with Empire Virtual Support has helped me bring my business to another level!
Response from the owner: Thanks Stella, look forward to continuing to work together :)
Juliet D.
Charlie and the team from Empire Virtual Support are fantastic to work with, I highly recommended them.
Response from the owner: Thanks Juliet, we are glad to be able to support your wonderful business!
Rosie G.
Charlie has provided administrative support to my solo private practice for most of the past year – it has been such a pleasure to work with someone so switched on, intuitive and respectful. She has taken the time to get to know my business and set up effective communication systems. She works independently yet checks in with me and asks questions when needed. Highly recommend Empire Virtual Support .
Response from the owner: Thanks Rosie, a pleasure to be part of your team :)
Linda M.
An incredible addition to my business. Super efficient, reliable and always thinking ahead. Thanks to Empire Virtual Support, we’ve implemented systems and platforms that we’ve put off for years because it was too onerous. They sorted it out in a matter of days! Fantastic attention to detail and a joy to have on the team
Fiona T.
We’ve been working with the team from Empire Virtual support for over a year now. We initially bought them on to support us in a marketing function, and since then, they have taken on a large number of responsibilities across the business. There’s actually very little in the business now that they are not across, and we get a really great consistency of experience and service, which has been amazing. Our experience is that every time someone is brought in, they’re in the right person for the task. The most valuable part of their support is the fact you’ve got all these skills in one place, it’s like having a dream team working alongside our inhouse team.Having Empire Virtual Support on our team just gives us so much more confidence to scale, we know that we going to be able to fulfil both our growth ambitions and the requirements of our clients. And that a really great place to be in, to not have to stress about delivering and also to do it in a financially sustainable way.From a personal perspective, as CEO and Founder, having Empire on the team has meant I can focus on the things I should be doing in this role; working on our vision, our positioning, continuing to innovate. I can be 100% focused on the future that is ahead of us and the growth ambitions I have for my business.
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