Alex Coward

The People Factor

Enhancing Business Efficiency and Growth Opportunities

Alex is an executive-level HR practitioner, facilitator, and coach with a comprehensive background in developing and implementing strategic change programs across a diverse range of sectors including government, healthcare, finance, not-for-profit, and more. Amidst her rigourous schedule and commitments, Alex sought the specialised administrative and operational support of our team to streamline her workflow and ensure her focus remained on delivering high-impact change leadership programs to her clients.

Alex Coward, the founder of The People Factor, faced the daunting challenge of managing an overwhelming array of administrative tasks that detracted from her core business activities. With a focus on client engagement and business development, Alex found herself bogged down by the minutiae of daily operations, including scheduling, email management, and finance support. This not only hindered her productivity but also limited her company’s capacity to scale and take on larger contracts.

Recognising the need for a streamlined approach to administrative tasks, Empire Virtual Support stepped in to provide a comprehensive support system akin to a corporate shared services function. Our tailored solution encompassed a wide range of services, from finance and admin support to process automation, effectively acting as an extension of Alex’s team.


Key aspects of our solution included:

  • Inbox Management: We took over the management of Alex’s inbox, ensuring that all communications were handled efficiently, allowing her to focus on strategic tasks.
  • Process Automation: By automating repetitive tasks, we significantly reduced the time and effort required to complete them, thereby enhancing overall productivity.
  • Excel Spreadsheet Support: Our team provided expert support in managing and optimising Excel spreadsheets, a crucial tool for Alex’s business operations.
  • Flexible Support Structure: Unlike traditional VA services, our model allowed for task delegation within our team, ensuring that each task was handled by the most qualified person. This not only improved the quality of work but also provided Alex with access to a broader skill set.

Our partnership with The People Factor provided significant benefits, most notably in terms of scalability and professionalisation. Alex was able to:

  • Focus on Core Activities: Freed from the burden of administrative tasks, she could concentrate on client-facing activities and business growth.
  • Scale Operations: With our support, The People Factor could take on larger contracts and manage a more extensive network of coaches, something that would have been unmanageable otherwise.
  • Professionalise Services: The comprehensive support structure behind Alex’s business lent a greater degree of professionalism, enhancing her company’s reputation and client satisfaction.
In Alex’s words, “Empire Virtual Support solved a problem of scale for me. I can scale up and down with ease, thanks to their support. It’s like having arms and legs when and where I need them.”


Our journey with The People Factor underscores the transformative impact of strategic administrative support on small businesses. By alleviating the operational burden, we empower entrepreneurs like Alex to realise their full potential and drive their businesses to new heights. Empire Virtual Support is not just about doing less; it’s about doing more of what matters.

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