Main Road Real Estate

A complete business transformation

Dhania is one of three Directors at Main Road Real Estate, a boutique agency working to change the face of traditional real estate in Melbourne and beyond. Specialising in customer experience, Dhania is passionate about her clients and ensuring their customers have the best possible experience when buying or selling a property. Finding that all her time was spent completing boring administrative tasks, Dhania approached Empire Virtual Support for some much needed help to give her the mental clarity to focus on business development and strategy.

Mental depletion

Like many business directors, Dhania felt run off her feet and constantly overworked while feeling that she wasn’t making any progress. She reached a point of mental depletion, lacking the energy and focus to drive transformation in the business. Living in a state of overwhelm, and constantly thinking about the business in her personal time, Dhania needed support to take over some of the everyday tasks in the business to free up her time and mental space.

Inconsistent business operations and procedures

One frustration contributing to Dhania’s state of overwhelm was a lack of consistency in the business’s administrative procedures. So much of Dhania’s time was taken up going back and forth between agents to gather the information required and recording details in the right place.

A plateau in business growth

With much of her time taken up by administrative tasks, Dhania felt she no longer had the time to think about ‘big picture’ business solutions. The Main Road Real Estate Team had a vision for the future, but weren’t taking the steps to achieve the growth and business development they desired.

Handing over administrative management

With the main goal being to free up Dhania’s time, Dhania now has a dedicated Empire administrator to delegate tasks to. Taking the load off Dhania, the Empire Team handles a variety of administrative tasks for the business, including:

A new social media strategy and ongoing support

As well as an Empire administrator, Dhania also utilises one of our social media managers to oversee Main Road Real Estate’s marketing and social media presence. Initially collaborating on a solid social media strategy, we continue to work closely with Dhania to develop monthly content in line with her vision, including posts, stories, and video reels, as well as scheduling and monitoring all posts to report analytics back to the team.

Developing and implementing Standard Operating Procedures

Collaborating closely with Dhania and her team to solve their business frustrations, the Empire team has been able to make recommendations for new software, automations, and Standard Operating Procedures, helping to implement them strategically across the business. The team periodically reviews current processes with Dhania to ensure the best possible outcomes for the business, while streamlining the administrative and marketing functions as much as possible.

The best of both worlds

With a trusted team of experts in their field, Dhania has peace of mind that all administrative and marketing aspects of the business are taken care of. Her Empire support personnel easily manage their respective areas, while providing regular updates and reports to Dhania so that she can stay involved without bearing the brunt of every single task.

Boundaries between work and home

With the support of the Empire team, Dhania has been able to set clear boundaries between her work and personal life. No longer thinking “did I send that email earlier?” while relaxing with her family, Dhania has significantly decreased her mental load and can focus on what matters most in each moment.

Significant business transformation

No longer ‘doing it all’, Dhania now has the mental space and clarity to look at the ‘big picture goals’ of Main Road Real Estate. Over the course of working with Empire Virtual Support, she has been able to develop a new strategy for business development and an actionable plan for business growth and transformation.

From Chaotica to Optopia

Real Stories. Real Impact.

ExcellentEmpire Virtual Support5.0★★★★★ Based on 10 reviews fromSee all reviewsJoel S. ★★★★★ Charlie and the team at Empire are fantastic! They deliver a very high quality service and advice, always with a smile on their face.Whenever I throw a problem at Empire team it’s sorted quickly and to a very high standard. I would recommend them to anybody looking for virtual assistance and bookkeeping services.Response from the ownerThanks Joel we appreciate you taking the time to share :) Vanessa A. ★★★★★ The team at Empire are professional, experienced and always there when you need support. As a small business owner, having this level of support is a game changer. I highly recommend if you need to level up, connect with Charlie. Thank you team at EmpireDhania M. ★★★★★ Before we engaged Empire Virtual Support, I was finding it really difficult to stay on top of all of the tasks that I needed to do. When I did have time, I was finding myself mentally depleted, and just not able to focus. As a business, we weren’t realising our full potential. We had this vision of what we wanted to be, but we weren’t taking the right steps or achieving that. So I really needed to find support, so that I could focus on that bigger-picture stuff.Now, I feel like I don’t have to worry, I can pass on tasks to people I trust who are really competent at what they do, really enjoy what they do and are so approachable. Each individual person that I’ve worked with at Empire has been able to collaborate with me in a way that understands what my business problem is, and provide solutions. I have found a lot more clarity in what it is that I need to focus on and can work on growing my business into the business that I want it to be. It has been an absolute weight off my mind having Empire along for this ride, I really feel like they’re part of the team. And they’re working towards these common goals with us. I keep finding new things for them to do and it always surprises me that it’s just so easy for them to just pick up and run with.Big thanks to Charlie and the team, highly recommend!Valerie MacIver Public R. ★★★★★ Charlie and the team at Empire Virtual Support are like an extension of our team.We’ve worked together for more than four years – they are great with time management and full of ideas.Empire Virtual Support have helped to save time and money. It’s like having a weight lifted off your shoulders!Kim B. ★★★★★ It is a relief to have found Empire Virtual Support’s services. They were recommended to me 3 years ago, and I haven’t looked back.I find the team responsive, skilled and thorough. I have been very happy with my website updates as they grasp what I have in mind. I can highly recommend their skills and warm, professional and personalised support.Response from the ownerDelighted to support you Kim :) Stella S. ★★★★★ For me, the value of working with Empire Virtual Support is that I am a lot less stressed. I can tell them what I want, and they make it happen. It’s wonderful because it’s a fraction of the price I would be paying if I had a full time employee. We’ve got a great relationship and I love that they’ve been able to do everything I have ever asked them to do. Working with Empire Virtual Support has helped me bring my business to another level!Response from the ownerThanks Stella, look forward to continuing to work together :) Juliet D. ★★★★★ Charlie and the team from Empire Virtual Support are fantastic to work with, I highly recommended them.Response from the ownerThanks Juliet, we are glad to be able to support your wonderful business! Rosie G. ★★★★★ Charlie has provided administrative support to my solo private practice for most of the past year – it has been such a pleasure to work with someone so switched on, intuitive and respectful. She has taken the time to get to know my business and set up effective communication systems. She works independently yet checks in with me and asks questions when needed. Highly recommend Empire Virtual Support .Response from the ownerThanks Rosie, a pleasure to be part of your team :) Linda M. ★★★★★ An incredible addition to my business. Super efficient, reliable and always thinking ahead. Thanks to Empire Virtual Support, we’ve implemented systems and platforms that we’ve put off for years because it was too onerous. They sorted it out in a matter of days! Fantastic attention to detail and a joy to have on the teamFiona T. ★★★★★ We’ve been working with the team from Empire Virtual support for over a year now. We initially bought them on to support us in a marketing function, and since then, they have taken on a large number of responsibilities across the business. There’s actually very little in the business now that they are not across, and we get a really great consistency of experience and service, which has been amazing. Our experience is that every time someone is brought in, they’re in the right person for the task. The most valuable part of their support is the fact you’ve got all these skills in one place, it’s like having a dream team working alongside our inhouse team.Having Empire Virtual Support on our team just gives us so much more confidence to scale, we know that we going to be able to fulfil both our growth ambitions and the requirements of our clients. And that a really great place to be in, to not have to stress about delivering and also to do it in a financially sustainable way.From a personal perspective, as CEO and Founder, having Empire on the team has meant I can focus on the things I should be doing in this role; working on our vision, our positioning, continuing to innovate. I can be 100% focused on the future that is ahead of us and the growth ambitions I have for my business.